So many of you commented on my last post (thank you) with thoughts on why people might choose what looks like quality versus what actually is quality; and it’s clear that the possible reasons, as well as solutions, to the question are many. One reason stuck out for me, though. Let me know if you agree or not.
Most of us are just too far away from the source of our food—literally, figuratively, or both—so we buy what looks pretty and go about our day.
Distance, and the detachment that goes with it, is a big fat theme in today’s culture. We watch TV alone, instead of visiting friends. We grab fast food and eat it in our laps in the car instead around a dinner table with family. We message electronically instead of speaking face to face (and yes, I see the hypocrisy of kvetching about it on WordPress, but a girl’s got to start somewhere).
Moreover, with a few exceptions, we buy food from massive organizations located hundreds of miles away, run by those we’ve never met and whose philosophies may or may not match our own. And we usually don’t care. A few decades ago food manufacturers made sure to depict wheat and other natural ingredients on their packaging because they knew if they were going to woo housewives, they needed to reassure them that their products were the real deal. Those women grew up on farms, just like their forebears, and strictly trusted their own two hands and consciences or those of well-known neighbors for every single thing their families bit into. They weren’t going to trust perfect strangers. They were wary, and rightfully so—wild, in a sense, and in the healthiest way.
Now we’re tamed, and the worse for it. We don’t require it, so an assurance of integrity has gone the way of disco. The link from farm to fork has been broken.
I recently mentioned to someone that most chickens are raised poorly (to say the least) and he cut me off quickly: “I don’t want to know.”
Because knowing means responsibility—the word begins with ‘response’—and we don’t want to. It means wanting accountability, but we don’t insist on it. We don’t want to do something different when we’re all so cozy with our routine, so we cloak ourselves in the illusion of safety. I suspect a lot of us know it’s all going to bite us in the butt sooner or later, but we do it anyway.
So when faced with two bins of apples, the one on the left featuring unshiny, uneven fruit that was grown locally for flavor, and the one on the right featuring lip-glossy red fruit grown in North Jabibb and bred purely for durability, we pick the one on the right. And we give mediocrity another point.
Man. Now I’m depressed. But I have an idea on how to turn this around. You’ll likely come up with many more (and please fill us in).
For starters, we can support local farmers as often as possible.*
Here’s my thinking: Buying locally from a trusted source…
1) gives us a chance to be won over by quality goods. It starts with taste, and you simply can’t compare the taste of a sweet grilling pepper grown locally to one on a shelf at the supermarket. You just can’t. Don’t even try. And it’s more nutritious because it’s was picked so recently; its store bought counterparts lost nutrients during travel time.
Fighting personal insecurities that make us buy crap that looks good but isn’t…worries that, to our peers, we’ll appear inferior if we buy lumpy pears…that’s a bigger hurdle. But I believe taste will win us over. I fantasize about a day when buying misshapen local food is rad.** Then we’ll demand quality goods on an even wider scale.
2) forges a brand spanking new link to where our food comes from. Along with taste, the link will be soldered by a relationship between us and the farmers. A smile, a handshake, a joke, a story, a lesson—face to face!—these build trust. Introduce yourself at a farmers market and ask questions. Foster a rapport. It’s fun. Buy some of their eggs. Find out what eggs are supposed to taste like, go into a faint, and go back for more. When we buy from the big boys at a generic supermarket***, we’re supporting strangers who may or may not give a crap about us. When we buy from local farmers, we’re supporting neighbors that, if given the chance, will become our friends. They want to keep raising laying hens, they want us to have the best, they don’t want to give up their farms to developers because agribusiness pushed them to it. Choosing to buy locally means we can relax that we’re not being duped, and eat really, really well. And we’re supporting those who provide this goodness so they can keep on providing it.
200 years ago on my native soil a handful of farmers got tired of being the establishment’s lap dogs. They became makeshift soldiers, fought back with blood and won—won big.
A soldier I ain’t. But I can buy local eggs.
*If we buy organic, another 10 points for Gryffindor.
**I’m a child of the 80s. Obviously.
***Whole Foods is an exception.