Okay, yesterday clinched it.
Compliments first—and soak ‘em in, because once I’m done all bets are off.
Here’s what you get right:
1) You created the market in the first place, reviving a homespun way to buy food.
2) People get to meet, kibbutz, share recipes, and have a groovy old time.
3) We get the opportunity to buy food straight from the dirt. And sometimes it still has dirt, or feathers, or errant sticks in with it. This is a plus, I’m telling you. I like finding inchworms. It’s nearing high summer in New Jersey. I’m wildly digging the butterstick squash, the beans, the little potatoes, the sweet bells, and the countless other treasures borne of our happy little Zone 7′s earth and rain and sky.
Okay, put away the Kleenex and turn off the Luther Vandross*. All set? So glad. We’re going to hear a lot more on that last note:
What the…? Mangoes? On a New Jersey farmers’ market table? Jesus H. Sebastian God. I saw a dozen of these yesterday, and it wasn’t the first time. Lemons and limes. Bananas. Blueberries from Canada, when they’re in season right here, right now. When NJ produces 52 million pounds every season.**
Even more insulting, peaches and plums bought at bloody Pathmark, transferred to an aw-shucks-ain’t-that-homey-hope-they-don’t-notice-they’re-from-Bolivia pint box, presented to us with the store stickers still attached, and with the price marked up. To make matters worse (as if you could), most often all of the produce, local or not, is tagged with a ‘Jersey Fresh’ label. That’s stones. Oh, also? That loses you at least one customer, and I can’t imagine I’m alone.
Forget that this mishagoss doesn’t support NJ. Forget that often enough you’re continuing to hoodwink the consumer into thinking produce is in season when it’s not. Even forget the number it’s doing on the environment, bringing in food from thousands of miles away when you can get it right down the road.
Factor in nothing but the incomparable, insane flavor and nutrition that come from collards that were in still in the ground at 7 this morning and still have 4 this-morning’s dew on them. I’ll pay more for them. They’re worth more.
I’m at a farmers market, people. I don’t want some bollocksy greens that were picked a week ago Thursday and have been on vehicles with six different plates from three different countries. If I wanted greens that have more stamps on their passport than Beyonce, I’d go to Pathmark.
Educate me. Please. I know quite a few farmers. I would never suggest the work a farmer does is easy. I know the powerful resilience it takes to fight the fight every season—against the weather, the bills, the aging machines (especially if he or she is one of them), the land developers whispering sweet nothings through screen doors. Making ends meet and staying optimistic takes a mighty, consistent effort, and they have my respect and gratitude always.
You might be thinking:
1) Some farmers sell non-local produce because they had a bad season.
2) Some only grow two things and want to sell their wares just like everyone else, want to make the trip to the market worth their while.
1) This has been a lovely, good-sun and good-rain growing season so far.
2) I see this practice most often among farmers who already have a dozen-plus different homegrown offerings. They set out all of their beautiful produce right next to watermelons from Georgia, picked unripe so they could travel the distance intact, when NJ’s own luscious melons will be in season in only two or so more weeks.
It’s time—long overdue, to be perfectly honest—to take a page from Greenmarket in NYC. Many years ago when the Market was in its infancy some growers began showing up with bananas. The higher-ups ix-nayed that. Food was to be local, harvested within a certain number of miles, or it wasn’t allowed on the tables.
What’s keeping NJ—or any state or country’s market—from doing the same?
Pull it together,
*Actually, that you’re welcome to deep-six entirely.
**No, that’s not a typo.